Starbucks monitors tweets and other sources of big data. How might the company increase revenue from big
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Starbucks monitors tweets and other sources of big data. How might the company increase revenue from big data analytics?
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Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa
ISBN: 978-1118994290
10th edition
Authors: Efraim Turban, Carol Pollard, Gregory Wood
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