When evaluating new services and/or technologies that might attract shoppers to a store-based retailer, what criteria should
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When evaluating new services and/or technologies that might attract shoppers to a store-based retailer, what criteria should managers consider when evaluating innovations? In other words, what areas of performance should innovations be expected to improve in today’s competitive retail environment?
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Information Technology For Management
ISBN: 9781119702900
12th Edition
Authors: Efraim Turban, Carol Pollard, Gregory Wood
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