Comparative Analysis Case adidas and Puma The financial statements of adidas (DEU) and Puma (DEU) are presented in Appendices B and C, respectively.

The complete annual reports, including the notes to the financial statements, are available online.

Instructions Use the companies’ financial information to answer the following questions.

(a) (1) What amounts for intangible assets were reported in their respective statements of financial position by adidas and Puma?
(2) What percentage of total assets is each of these reported amounts?
(3) What was the change in the amount of intangibles from 2011 to 2012 for adidas and Puma?

(b) (1) On what basis and over what periods of time did adidas and Puma amortize their intangible assets?
(2) What were the amounts of accumulated amortization reported by adidas and Puma at the end of 2012 and 2011? Did either company record impairments on intangible assets? Explain.
(3) What was the composition of the identifiable and unidentifiable intangible assets reported by adidas and Puma at the end of 2012?