Sony of Japan initially had difficulty selling its electronic products to US consumers. The company eventually found
Question:
Sony of Japan initially had difficulty selling its electronic products to US consumers.
The company eventually found success in its marketing efforts because, in its own words, it had “found out what’s in US consumers’ heads.” What type of research do you think Sony used to “get inside the heads” of its target market? Do you think companies from certain cultures prefer to conduct certain types of market research?
Explain.
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Related Book For
International Business The Challenges Of Globalization
ISBN: 9781292450315
10th Global Edition
Authors: Kenneth Wild
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