What are the basic reasons why country operations would not embrace a new regional or global plan
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What are the basic reasons why country operations would not embrace a new regional or global plan (i.e., why the not-invented-here syndrome might emerge)?
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The typical reasons for the emergence of the NIH syndrome a...View the full answer
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Related Book For
International Business
ISBN: 978-0470530658
8th edition
Authors: Michael Czinkota, Iikka A. Ronkainen, Michael H. Moffett
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