What are the pros and cons of trying to use a single brand name in different markets,

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What are the pros and cons of trying to use a single brand name in different markets, as opposed to creating unique brand names for various markets?

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International Business

ISBN: 272390

9th Edition

Authors: Ricky W. Griffin, Michael W. Pustay

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Question Posted: Apr 30, 2024 06:04 AM

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What are the pros and cons of trying to use a single brand name in different markets,

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Using a single brand name across different markets known as a global brand strategy has its own set of advantages and disadvantages compared to creating unique brand names for each market known as a l...View the full answer

International Business

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