While many firms have moved to develop globally standardized products, others have moved toward more product differentiation
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While many firms have moved to develop globally standardized products, others have moved toward more product differentiation across countries. Ask students to discuss the types of products for which they would expect to see more global standardization, and those for which they would expect to see more local differentiation. Be sure they consider both goods and services.
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Sure lets encourage students to discuss the types of products for which they would expect to see more global standardization and those for which they would expect to see more local differentiation con...View the full answer
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Related Book For 
International Business
ISBN: 9780137392322
17th Edition
Authors: John D. Daniels, Lee H. Radebaugh, Daniel P. Sullivan, Reid W. Click
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