Form groups of four. Each group should choose a company that wants to go international and prepare
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Form groups of four. Each group should choose a company that wants to go international and prepare a plan for gathering relevant information for that company and industry. What should they be scanning and why? What sources of information would be relevant? Each group could choose different industries and present their findings to the class, who in turn discusses and provides feedback on how they would have approached the task.
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Related Book For
International Management Managing Across Borders And Cultures
ISBN: 9781292430362
10th Global Edition
Authors: Helen Deresky
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