In small groups, discuss among yourselves and then debate with the other groups the relative merits of the alternative entry strategies for the company and countries you chose in Exercise 1. You should be able to make a specific choice and defend that decision.

Exercise 1

Choose a company in the social media industry or a chain in the fast-food industry. In small groups, conduct a multilevel environmental analysis, describing the major variables involved, the relative impact of specific threats and opportunities, and the critical environmental factors to be considered. The group findings can then be presented to the class, allowing a specific time period for each group so that comparison and debate of different group perspectives can follow. Be prepared to state what regions or specific countries you are interested in and give your rationale.