Look up Fisher & Urys work (e.g., Getting to Yes) on BATNA (Best Alternative to Negotiated Agreement).
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Look up Fisher & Ury’s work (e.g., Getting to Yes) on BATNA
(Best Alternative to Negotiated Agreement). Discuss what it is and how it can be useful to prepare before starting the negotiation process for a high-capacity battery manufacturer.
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Related Book For
International Management Managing Across Borders And Cultures
ISBN: 9781292430362
10th Global Edition
Authors: Helen Deresky
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