Are standards like those promoted by the International Organization for Standardization (see www.iso.org) a hindrance or an
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Are standards like those promoted by the International Organization for Standardization (see www.iso.org) a hindrance or an opportunity for exporters?
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ISO or the International Organization for Standardization establishes standards for different indust...View the full answer
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Related Book For
International Marketing
ISBN: 9780357445129
11th Edition
Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui
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