Culture risk is just as important as commercial or political risk in the international marketing arena. Why?

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International Marketing

ISBN: 9780357445129

11th Edition

Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui

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Question Posted: Jan 21, 2024 12:19 PM

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Culture risk is just as important as commercial or political risk in the international marketing arena. Why?

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Culture risk in international marketing can significantly impact an organizations success or failure in foreign markets Just like commercial or politi...View the full answer

International Marketing

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