Define the global consumers, local consumers, and glocal consumer concepts.
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Define the global consumers, local consumers, and glocal consumer concepts.
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Global local and glocal consumers are differentiations made based on their consuming behaviors in relation to global and local products services and b...View the full answer
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Related Book For
International Marketing
ISBN: 9781506389219
2nd Edition
Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
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