Define: Cultural sensitivity Culture Cultural values Cultural congruence Cultural borrowing Linguistic distance Aesthetics Social institutions Planned change

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Define:
Cultural sensitivity
Culture
	Cultural values
Cultural congruence	Cultural borrowing
Linguistic distance
	Aesthetics
Social institutions	Planned change

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International Marketing

ISBN: 978-0077842161

17th edition

Authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money

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Question Posted: Feb 19, 2020 12:34 PM

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Define: Cultural sensitivity Culture Cultural values Cultural congruence Cultural borrowing Linguistic distance Aesthetics Social institutions Planned change

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Cultural Sensitivity It is being aware of the fact that there exist cultural differences and cultural similarities between people without assigning a value like positive or negative superior or inferi...View the full answer

International Marketing

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