Develop a creative brief for international advertising campaigns for the following products. Specify which countries would be
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Develop a creative brief for international advertising campaigns for the following products. Specify which countries would be targeted. Make sure you match the advertising objectives with a message strategy,
type of international advertising appeal, and type of international advertising executional framework to be used in advertising the following products:
Croove app Huawei smart phones Black & Decker lawn mowers Jarritos drinks
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Related Book For
International Marketing
ISBN: 9781506389219
2nd Edition
Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
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