Distinguish between social media and traditional media in international marketing.
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Distinguish between social media and traditional media in international marketing.
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Traditional media and social media have distinct characteristics especially when applied to international marketing 1 Content Creation and Control Traditional media such as television radio and print ...View the full answer
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Related Book For
International Marketing
ISBN: 9780357445129
11th Edition
Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui
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