How do individual-level cultural values affect consumer behavior and marketing?

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International Marketing

ISBN: 9781506389219

2nd Edition

Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

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Question Posted: Jan 13, 2024 07:01 AM

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How do individual-level cultural values affect consumer behavior and marketing?

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Individuallevel cultural values significantly influence consumer behavior and marketing in multiple ...View the full answer

International Marketing

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