In 1978, James

D. Anderson founded JDA Software Services in Canada.
The initial goal of the company was to provide software solutions for the retailing industry, but the company rapidly expanded into a full-service, global supply chain management company. By 2010, the company had transformed the distribution processes of more than 6,000 companies in industries including manufacturing, wholesale distribution, third-party logistics, retail, passenger travel, and cargo and freight. Global in scope, the company maintains offices throughout North America, Latin America, Asia, Australia, and Europe, including locations in Brazil, Mexico, Chile, Singapore, Taiwan, India, China, and the Philippines.
One of the main factors leading to the company’s success has been an aggressive acquisition strategy. The company has acquired many of the leading brands in the logistics field including i2 Technologies, Manugistics, E3, Intactix, and Arthur. With these services, the company can assist clients in almost all distribution-related problems.
The company focuses on providing services to mid-sized companies. Often these companies face costs or infrastructure barriers to adopted complicated logistics-related software. To overcome them, JDA offers its branded Supply Chain Now solution. The software, hosted via the JDA Private Cloud, leverages cloud computing to avoid the costs and time consumed by onsite technology set-up.
The company recently won the Green Supply Chain Award from the magazine Supply & Demand Chain Executive. The award was based on the company’s supply chain strategist solution. The process optimizes a company logistics while accounting for carbon emissions, carbon taxes, cap and trade structures, and other sustainability-related components of the process. Compared to competing tools, the JDA approach enables companies to actively monitor these various issues to find the best possible solution.
The use of this software then gives JDA clients a competitive advantage.
More channel captains, such as Wal-Mart, require suppliers plus the companies supplying those companies to meet a sustainability code of conduct. Without meeting these guidelines, Wal-Mart will stop ordering. The overall industry trend is the same. One estimate claims that 6% of leading companies deselected suppliers failing to account for carbon in 2010, while more than 50% of companies are committed to do so in the future (Reese, 2011).

Questions

1. Sustainable distribution practices, particularly the management of carbon emissions, have become increasingly important. What role have channel captains such as Wal-Mart played in this process?
2. JDA Software provides services to a broad range of industries. Why do the company’s services apply to such a large range of companies?
3. JDA operates on nearly every continent, and in many different countries within those regions. How would the company need to adapt its market channel strategies, dependent on the nation involved?

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