Table 13.4 provides a list of the functions of international marketing channel members. Apply the list to the following companies, industries, or situations:

automobile manufacturers disposable pens and cigarette lighters exclusively distributed goods selectively distributed goods

Table 13.4

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TABLE 13.4 Functions of International Marketing Channel Members Research market needs Promote products to end users and channel members Fulfill order-taking duties Communicate with other channel members Determine buyer needs and ability to purchase Use financial and marketing incentives to increase purchases Includes order entry, order fulfillment, and order delivery Share information about customer buying patterns and preferences along with local market research information Warehousing, inventory control, and materials Store products until they are sold, keep track of items, handling move products within both the manufacturing and the warehousing systems Address discrepancies of assortment Secure payment and extend credit Transport products to channel members and end users Manage demand for a wide array of products by consumers with producers' desire to manufacture a limited array Provide reassurance that payment will be made, and follow through with actual payment Select method of transportation