The company recently said on its blog that over 60 percent of Twitter users are based outside
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The company recently said on its blog that over 60 percent of Twitter users are based outside the United States, and it now provides its interface in French, German, Italian, Spanish, and Japanese (with more languages likely to follow). Twitter said that introducing different language versions dramatically increased the number of users signing up from countries speaking those languages—and just as people search predominantly in their own language, they tweet in it too. Why?
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The reason why people predominantly search and tweet in their own language rests on a couple of key ...View the full answer
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Related Book For
International Marketing
ISBN: 9780357445129
11th Edition
Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui
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