Using the Internet, identify consumer market segments in India for two types of music: Traditional Indian folk

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Using the Internet, identify consumer market segments in India for two types of music:

  • Traditional Indian folk songs 
  • Music from other countries, including classical, rock, hip-hop, and country and western Then, match each of these forms of music using the various forms of consumer market segmentation presented in this chapter.
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International Marketing

ISBN: 9781506389219

2nd Edition

Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

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