Visit the J. D. Power & Associates Initial Quality Study website (http://www.jdpower.com/Autos/ratings/Quality-Ratings-by-Brand). Discuss the various aspects

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Visit the J. D. Power & Associates “Initial Quality Study” website (http://www.jdpower.com/Autos/ratings/Quality-Ratings-by-Brand).

Discuss the various aspects of quality that led to the ratings for several of the brands. Are you surprised by the findings? Why or why not?

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International Marketing

ISBN: 9781506389219

2nd Edition

Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

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