What changes would you make in the variables used in Table 5.6 to measure country attractiveness and

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What changes would you make in the variables used in Table 5.6 to measure country attractiveness and competitive strength? Explain why you have added or deleted variables to those shown.

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Question Posted: Feb 07, 2024 02:02 AM

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What changes would you make in the variables used in Table 5.6 to measure country attractiveness and

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International Marketing And Export Management

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