Why is the understanding of culture important in making business to business marketing decisions? Discuss the importance

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Why is the understanding of culture important in making business to business marketing decisions? Discuss the importance of power distance and hierarchy in managing B2B marketing relationships.

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International Marketing

ISBN: 9781506389219

2nd Edition

Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

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Question Posted: Jan 13, 2024 07:01 AM

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Why is the understanding of culture important in making business to business marketing decisions? Discuss the importance

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Understanding culture is incredibly crucial in making businesstobusiness B2B marketing decisions for a variety of reasons 1 Understanding Different Va...View the full answer

International Marketing

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