Write down the selection criteria used when choosing international advertising agencies. Explain how each criterion would affect
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Write down the selection criteria used when choosing international advertising agencies. Explain how each criterion would affect the selection of an agency for the following products and situations:
Britannia biscuits in India Boden clothing sold in Denmark Kia automobiles sold in the UK Beliani furniture sold in Canada
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Related Book For
International Marketing
ISBN: 9781506389219
2nd Edition
Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
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