For the period 19901999, the Bristol-Myers Squibb Company, Inc. reported the following amounts (in billions of dollars)
Question:
(1) Net sales and
(2) Advertising and product promotion. The data are also in the file XR02062.
For these data, construct a line graph that shows both net sales and expenditures for advertising/product promotion over time. Some would suggest that increases in advertising should be accompanied by increases in sales. Do your line graphs seem to support this?
Transcribed Image Text:
Net Sales Advertising/Promotion Year $ 9.741 $1.189 1990 1991 10.571 1.263 1992 1.291 11.156 11.413 1993 1.255 1.367 1994 11.984 1995 13.767 1.646 1996 15.065 1.946 1997 16.701 2.241 1998 18.284 2.312 1999 20.222 2.409
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