What are the drawbacks of using Twitter as a rating tool? Do these disadvantages compromise the value

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What are the drawbacks of using Twitter as a rating tool? Do these disadvantages compromise the value of the Nielsen ratings?


To understand the audience for TV shows, TV ratings giant Nielsen relies on electronic "People Meters" placed into a representative sample of homes throughout the United States to track viewing patterns. In half the homes, Nielsen installs "cross-platform" people meters to detect TV viewing on computers or mobile devices and to track web traffic. The company also asks viewers to fill out paperand- pencil diaries about what they watch.

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