Marico Engineering is a leading producer of Megatron Tubes for microwave manufacturers and the replacement market, with their annual revenue reaching ₤2.5 billion. After reporting weak earnings and revenue in the previous two quarters, the company undertook a strategy to reduce its break-even point by 20% by selling excess capacity, reducing head count, and introducing new product variants with a high contribution margin. The company’s senior vice president listed the key elements of the company’s strategy, stating, “We are gaining momentum and transforming our European aftermarket business with new products, new technology, new positioning strategy, and new pricing.” For each of these “new” elements of Marico’s aftermarket strategy, list the value-chain functions that are most applicable.