Whitney Eggleston has quit her job in retail sales and has moved back into her parents house

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Whitney Eggleston has quit her job in retail sales and has moved back into her parent’s house with the idea of starting an online home decor business. She plans to purchase items like decorative pillows, lamps, bowls, mirrors, etc., at craft fairs, home shows and wholesale marts, and resell them on her site. Part of her marketing plan is to have customers describe their room or area and allow Whitney to suggest a group of decorative items. She has hired a local website developer to construct her site for her and get it up and running for $7,500. In her first year of business she has budgeted $2,300 per month for her product costs. She has researched other online retail sites and estimates that her return for each hit on her site is approximately $0.24. How many hits will Whitney need per month to break even in the first year? If she budgets $3,500 per month for product costs in the second year, how many hits will she need per month to make a profit of $45,000 so she can move out of her parent’s house?

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