Sex and violence Does the content of a television program affect viewers memory of the products advertised
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Sex and violence Does the content of a television program affect viewers’ memory of the products advertised in commercials? Design an experiment to compare the ability of viewers to recall brand names of items featured in commercials during programs with violent content, sexual content, or neutral content.
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This experiment has one factor program content at three ...View the full answer
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Related Book For
Stats Data And Models
ISBN: 9780135163825
5th Edition
Authors: Richard D De Veaux, Paul F Velleman, David E Bock
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