What do people think of when they see something made of gold? They might – because of its expense – associate it with wealth and luxury; or perhaps – because it is a visible symbol of riches – with extravagance and power; or perhaps – because of its total resistance to chemical attack – with stability and permanence. What associations would you attach to one or more of the following materials? Ask: ‘What do you think of when you see something made of…?’

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Machined steel Lead Polished cherry wood Stainless steel Polyethylene Plastic with a simulated wood surface Rusted steel Nylon Marble Brushed aluminium Diamond Glass