Imagine that the next time the Green Bay Packers play the Chicago Bears at Lambeau Field in Green Bay, Wisconsin, Packers star quarterback Aaron Rodgers has a temporary lack of judgment and plans to sell Packers memorabilia during the game because he realizes that he can sell five times more Packers products than anyone in the stadium sports gear store. Likewise, imagine that you are a creative and effective manager at work and that you tell your employees that during the next six months, you plan to clean all of their offices because you can clean five times better than the cleaning staff. What error in judgment are both you and Aaron making? Why shouldn’t you and Aaron do what you are better than anyone else at doing?