In an interview with Barrons, Ron Johnson reflected on his time as CEO at J.C. Penney: Young
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In an interview with Barron’s, Ron Johnson reflected on his time as CEO at J.C. Penney: “Young people didn’t shop at J.C. Penney. So how do you appeal to the next generation customer? You’ve got to reinvent how they experienced the store. . . . A young person wants the best price every day. So we went to everyday pricing.” What problems did Johnson encounter in trying to implement this policy?
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Ron Johnson faced several problems when trying to implement an everyday pricing strategy at JC Penney Loss of Coupons and Discounts JC Penney had trad...View the full answer
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