An effective way to assess the creative climate of an organization for which you have worked is to fill out the following questionnaire. Answer each question based on your work experience in that firm. Discuss the results with members of your group, and talk about whether changing the firm along the dimensions in the questions would make it more creative.

Instructions: Answer each of the following questions using the five-point scale (No rating of 4 is used):

We never do this.

1. We rarely do this.

2. We sometimes do this.

3. We frequently do this.

5. We always do this.

We are encouraged to fi ll our minds with new information by attending professional meetings and trade fairs, visiting customers, and so on.

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