Explain three approaches to corporate-level strategy: the portfolio, the Boston Consulting Group (BCG) matrix, and diversification. Portfolio

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Explain three approaches to corporate-level strategy: the portfolio, the Boston Consulting Group (BCG) matrix, and diversification.

  1. Portfolio Strategy  
  2. The BCG Matrix 
  3. Diversification Strategy
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Management

ISBN: 9780357139752

14th Edition

Authors: Richard L. Daft

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