What is mass customization? How can products be mass-produced yet still be differentiated to appeal to individual

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What is “mass customization”? How can products be mass-produced yet still be differentiated to appeal to individual market sectors? How has mass customization affected management’s focus on the product?

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Management Leading And Collaborating In The Competitive World

ISBN: 9780078137242

9th Edition

Authors: Thomas Bateman, Scott Snell

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Question Posted: Oct 13, 2023 08:02 AM

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What is mass customization? How can products be mass-produced yet still be differentiated to appeal to individual

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Mass customization is a manufacturing and marketing approach that combines elements of mass production and product customization to deliver goods and services that are tailored to the specific prefere...View the full answer

Management Leading And Collaborating In The Competitive World

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