You have just been appointed as CEO to an inadequately performing Australian telecommunications company. Its customer service

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You have just been appointed as CEO to an inadequately performing Australian telecommunications company. Its customer service record is very poor, it is a technological follower rather than a leader and staff morale is low. Drawing from the concepts and ideas in this chapter, devise an organisational change strategy for the company. Would you adopt OD or OT? Why?

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Management

ISBN: 9780730329534

6th Asia Pacific Edition

Authors: Schermerhorn, John, Davidson, Paul, Factor, Aharon, Woods, Peter, Simon, Alan, McBarron, Ellen

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