Using an illustrative example, describe the four possible customisation strategies that a firm might adopt.
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Using an illustrative example, describe the four possible customisation strategies that a firm might adopt.
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Certainly Customization strategies allow firms to tailor their products or services to meet the specific needs and preferences of different customer s...View the full answer
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Related Book For 
Innovation Management Context Strategies And Processes
ISBN: 9780273683766
1st Edition
Authors: Charlie Shepherd, Pervaiz K. Ahmed
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