The two questions asked by Porter to identify competitive strategies for a business or product line are:

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The two questions asked by Porter to identify competitive strategies for a business or product line are: 1—What is the market scope?

2—What is the ____________?

(a) market share

(b) source of competitive advantage

(c) core competency

(d) industry attractiveness

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Management

ISBN: 9781119323990

4th Canadian Edition

Authors: Barry Wright, Daniel G. Bachrach, John R. Schermerhorn

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