ZY is an airline operator. It is implementing a balanced scorecard to measure the success of its strategy to expand its operations. It has identified two perspectives and two associated objectives. They are:

(i) For the ‘growth perspective’ of ZY, recommend a performance measure and briefly justify your choice of the measure by explaining how it will reflect the success of the strategy.

(ii) (For the ‘internal capabilities perspective’ of ZY, state data that you would gather and explain how this could be used to ensure the objective is met.

Transcribed Image Text:

Perspective Growth Internal capabilities Objective Fly to new destinations Reduce time between touch down and take off