An important part of any manager’s, sales person’s or frontline staff’s role is to be an ambassador for the organisation. This means representing its values, its image and its style in a variety of situations. In each case, you represent the personality not only of yourself, but of your organisation – and one of the most effective ways to explore the personality of your organisation is by describing it as if it were a person.

Ask yourself the following questions about your organisation.

■ What gender would it be?

■ How old would it be?

■ Where would it live?

■ Where would it prefer to holiday?

■ What car would it drive?

■ What interests or hobbies would it have?

■ If it were to win the lottery, what would it do?