1. Why did the growth rate of satellite radio start to decelerate in 2007? Given this, what...

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1. Why did the growth rate of satellite radio start to decelerate in 2007? Given this, what do you think the long-term prospects are for satellite radio? 

2. Why were both satellite radios still losing money in 2007, despite the fact that both had long surpassed their original break-even forecasts?

3. Do you think the Justice Department and FCC were right to allow these two companies to merge despite opposition from the NAB?

4. What do you think the outlook for satellite radio is as of 2009? What do you think the strategy of Sirius XM should be at this point?


This case is a follow up to the Satellite Radio (A) case. The case looks at the performance of the two satellite radio companies in 2006-2008, at their proposal to merge, and the decision by government to allow the merger to proceed. The case closes with a discussion of the strategy of the merged company.

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Strategic management an integrated approach

ISBN: 978-0538751063

9th edition

Authors: Charles W. L. Hill, Gareth R. Jones

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