1. What was the problem at Graybar described in this case? How did this problem affect Graybars...
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1. What was the problem at Graybar described in this case? How did this problem affect Graybar’s business performance?
2. How did analytical CRM change the way Graybar ran it business? Compare the way Graybar handled its customer relationships before and it implemented analytical CRM?
3. Give examples of three decisions that were improved by Graybar’s new customer analytics system.
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Related Book For
Management Information Systems Managing the digital Firm
ISBN: 978-0133898163
14th edition
Authors: Kenneth C. Laudon, Carol Guercio Traver
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