Describe the advantages and disadvantages of Snapchat to its users. Provide specific examples of both to support

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  1. Describe the advantages and disadvantages of Snapchat to its users. Provide specific examples of both to support your answer.
  2. Do you think that Snapchat can become profitable (i.e., survive) in the marketplace? Why or why not? Support your answer with specific examples. 
  3. How will the Snapchat breach affect marketers who are considering using the app in their campaigns?
  4. Should Snapchat’s founders have sold the service to Facebook or Google? Why or why not? If you were the founder of Snapchat, would you have accepted one of these offers? Why or why not?
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Management Information Systems

ISBN: 978-1118895382

3rd edition

Authors: R. Kelly Rainer, Brad Prince, Hugh J. Watson

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