Identify and describe the problem discussed in the case (how can you close the deal with donors)?
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- Identify and describe the problem discussed in the case (how can you close the deal with donors)?
- How do business intelligence systems provide a solution to this problem? What are the inputs and outputs of these systems?
- What management, organization, and technology issues have to be addressed by this solution?
- How successful is this solution? Explain your answer.
- Should all not-for-profits use such a data-driven approach to fundraising? Why or why not?
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Related Book For
Management Information Systems Managing the Digital Firm
ISBN: 978-0133156843
7th Canadian edition
Authors: Kenneth C. Laudon, Jane P. Laudon, Mary Elizabeth Brabston
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