CRM stands for customer relationship management. As customers are at the centre of business success, it is
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CRM stands for customer relationship management. As customers are at the centre of business success, it is essential for companies to understand and satisfy customer needs.
Your friend, Marlene Jones, is going to start a computer dating business and wants you to prepare a report on CRM using the Web as a research tool. You will be paid $5000 and your friend would like you to include answers to the following questions in your report.
(a) What is CRM?
(b) What technologies can be used in CRM?
(c) What are the goals of CRM?
(d) What are the benefits of CRM?
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a CRM is an important aspect of business because it helps a company to understand and satisfy the ne...View the full answer
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