Woodinville Cement uses a process costing system. In 2020, the company produced and sold 100,000 bags of cement and incurred the following costs: 

The current selling price is $4 per unit, and the profit for 2020 was ($4 × 100,000) − $325,000 = $75,000. Sales projections for 2021 at the current price look flat, but the sales manager believes that if the sales price is reduced to $3.75, sales volume would increase by 12,000 units. Assume that direct material and direct labor are variable costs and that manufacturing costs are primarily fixed. Should Woodinville Cement lower the price?

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Total Per Equivalent Unit Direct material $ 25,000 $0.25 Direct labor 100,000 1.00 Manufacturing overhead 200,000 2.00 Total $325,000 $3.25