Refer to Roberts Steel Parts in E7-27A. Robert feels like hes in a giant squeeze play: The

Question:

Refer to Robert’s Steel Parts in E7-27A. Robert feels like he’s in a giant squeeze play: The automotive manufacturers are demanding lower prices, and the steel producers have increased raw material costs. Robert’s contribution margin has shrunk to 60% of revenues. The company’s monthly operating income, prior to these pressures, was $216,000.


Data in E7-27A.

Robert’s Steel Parts produces parts for the automobile industry. The company has monthly fixed expenses of $720,000 and a contribution margin of 90% of revenues.


Requirements
1. To maintain this same level of profit, what sales volume (in sales revenue) must Robert now achieve?
2. Robert believes that his monthly sales revenue will go only as high as $1,040,000. He is thinking about moving operations overseas to cut fixed costs. If monthly sales are $1,040,000, by how much will he need to cut fixed costs to maintain his prior profit level of $216,000 per month?

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