The accompanying chart presents data on the price of fuel oil, the quantity demanded of fuel oil,

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The accompanying chart presents data on the price of fuel oil, the quantity demanded of fuel oil, and the quantity demanded for insulation.

Insulation Quantity demanded (Millions of tons) 30 35 Fuel Oil Quantity demanded (Millions of gallons) 100 Price per gal

a. Calculate the price elasticity (arc-elasticity) of demand for fuel oil as its price rises from 30 cents to 50 cents; from 50 cents to 70 cents. Calculate the change in total revenue in the two cases. Explain how the changes in revenue relate to your estimated elasticities. 

b. Calculate the arc cross-elasticity of demand for insulation as the price of fuel oil rises from 50 cents to 70 cents. Are fuel oil and insulation substitutes or complements? Explain.

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Managerial Economics and Organizational Architecture

ISBN: 978-0073375823

5th edition

Authors: James Brickley, Jerold Zimmerman, Clifford W. Smith Jr

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