You are a regional manager for a global company that sells soaps and other personal hygiene products. You have recently read about the base of the pyramid approach to business and are intrigued by the possibility that you could use it to develop a new customer base. Your soaps and other products could really make a difference in poor and rural areas of your region because communicable diseases that cause many illnesses and deaths in the region could be prevented through handwashing and other hygienic practices. However, while you want to help people avoid these outcomes, you don’t think that the people of the region can afford your product. You work for a for-profit organization, not a charity. 

Use the weight-of-reasons framework to assess whether there might be a way for your company to address the health and poverty problems of the region while also earning a profit. In applying the framework, use both/and thinking, systems thinking, and moral imagination. Consider the role of multistakeholder partnerships.